XPLORE
Xplore whats beyond your limit
This case study explores the challenge of helping individuals discover and sustain engagement in hobbies and skill acquisition.
The initial focus was on strategies to foster accountability and persistence in one specific area. However, the project shifted its focus to inspire individuals to embrace a spirit of adventure, encouraging them to dive into a multitude of passions and embark on a journey of self-discovery, ultimately fostering personal growth and cultivating lifelong pursuits.
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The Big Three
The Problem
Many individuals fall into routines that limit their exposure to diverse life experiences, hindering personal growth and development.
The Goal
Design a product that encourages and supports users in exploring new hobbies and experiences to expand their horizons and acquire new skills.
The User
Individuals who are caught in monotonous routines that restrict their exposure to diverse experiences. These users typically have limited free time but a strong desire to enhance their personal and professional skills through the exploration of new hobbies.
User Research
OBJECTIVES
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01
Identify challenges in sustaining hobbies
02
Determine motivations for pursuing hobbies
03
Investigate the impact of variety and novelty on sustained interest
04
Explore social influences on starting or abandoning hobbies
Competitive
Audit
Preliminary research was conducted to explore companies that provided diverse activities for individuals.
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All competitors have diverse hobbies spanning various interests.
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Community plays a significant role in their offerings.
User Personas
Interviews were conducted remotely via video calls
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What motivates you to pursue new hobbies or experiences?
What challenges do you face in sustaining interest in hobbies?
How do you balance hobbies with work and other responsibilities?
Some key interview questions included:
Key Insigths
Personal Growth
Participants expressed a stong motivation for personal growth and self-improvement through acquiring new skills and knowledge
Openness to learning
Open to trying new hobbies and experiences, indicating a willingness to step out of their comfort zones & explore diverse activities
Social Interactions
Seek opportunities to connect with like-minded individuals, friends, or family members who share similar interests.
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Pain Points
Time Management
Efficiency in learning and time management is a common concern. They all want resources and tools that help them make the most of their limited free time.
Pain Points
Flexibility
All participants appreciate flexibility in their learning approach. They have busy schedules and need learning resources that can adapt to their availability and preferences.
Pain Points
Stress of Learning
Several participants mention experiencing stress during the learning process. Overcoming this initial stress is a shared challenge, and addressing stress management could be a key consideration in designing learning resources.
Pain Points
Work life balance
Several participants mention experiencing stress during the learning process. Overcoming this initial stress is a shared challenge, and addressing stress management could be a key consideration in designing learning resources.
Pain Points
Time Management
Efficiency in learning and time management is a common concern. They all want resources and tools that help them make the most of their limited free time.
Pain Points
Flexibility
All participants appreciate flexibility in their learning approach. They have busy schedules and need learning resources that can adapt to their availability and preferences.
Pain Points
Stress of Learning
Several participants mention experiencing stress during the learning process. Overcoming this initial stress is a shared challenge, and addressing stress management could be a key consideration in designing learning resources.
Pain Points
Work life balance
Several participants mention experiencing stress during the learning process. Overcoming this initial stress is a shared challenge, and addressing stress management could be a key consideration in designing learning resources.
Lets Explore
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I'd like to explore why users struggle to efficiently manage their limited free time, we need to help them optimize their learning experiences efficiently.
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I'd like to explore how participants embrace the opportunity to explore new experiences and skills, demonstrating their willingness to step out of their comfort zones.
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I'd like to explore how users seek a balance between their professional responsibilities and personal interests, with the desire to integrate skill development into their daily lives.
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How Might We
create a learning platform that enables users to maximize their learning outcomes within limited free time?
How Might We
encourage and support individuals in trying new hobbies and experiences to expand their horizons and skills?
How Might We
design learning resources that help users incorporate skill development into their daily lives without conflicting with their work and other commitments?
Now its time to bring all this research to LIFE!
PROTOTYPING
Low Fidelity
Started to sketch and plan based on the research.
Mid Fideltiy
Worked on the onboarding and layout
High Fideltiy
Designed the Xplore logo and brought everything to LIFE!
Style
Guide
The color palette exudes a warmer and more welcoming ambiance. I intended to maintain a balance between a classy and modern aesthetic. These colors, in my view, evoke both elegance and trendiness.
Lets see it in action!
Get ready for an exciting ride through our prototype app! We'll guide you from the smooth onboarding process to searching for your perfect class. Then, we'll help you snag a membership and finally book the hobby that ignites your passion. Buckle up and let's xplore!
Personalized Recommendations
Time Specific Activites
Seamless Booking
Free Trail
Users Journey
Key
Insights
The usability testing was highly successful, with intuitive flows and positive feedback on the app's aesthetics. The primary challenge identified was the absence of a fully operational prototype at this stage.
Easy Navigation
The flows were super easy and navigation was intuitive
More Information
Users wanted a little more information about the class they booked (location, address, etc.)
Trial Run
User wanted to do a trial run before fully committing to a membership
Policies
Learn more about cancellation policy
Design Decision
After considering the valuable feedback from our users, I have decided to introduce a free trial for Xplore. This decision was based on the understanding that some individuals may hesitate to commit to a membership without first experiencing what we have to offer. By providing a free trial, we aim to address this concern and allow potential members to "get their feet wet" before taking the leap. In addition to the free trial, I will also be sharing more detailed information about our classes, locations, and schedules. These decisions align with our mission of encouraging people to step out of their comfort zones and embrace new experiences. I believe that by offering a taste of what Xplore has to offer, we can help more individuals take that first step towards personal growth and adventure.
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AFTER
Before the
Glow UP
After
Lessons & Revisions
This experience has been enlightening. It revealed that individuals are eager to explore new activities; however, the challenge lies in their lack of awareness about the options available to them. People are actively seeking activities that seamlessly fit into their schedules, motivating me to develop an app that prioritizes user-friendliness and provides a diverse array of options.
Community Feature
Foster a community aspect to connect users with shared interests, enhancing motivation and accountability
Itinerary Planning
Users can create customized itineraries, combining multiple activities and experiences into a cohesive travel plan.
Stress Management
Provide stress management resources and support to help users overcome initial learning challenges